CHALLENGE

Showcase the value of earth’s minerals

To enhance brand awareness, the Extractive Industry needed the average person to comprehend where products come from. They approached Spearfish with the task and asked us to highlight the importance of how mining earth’s raw resources allows the manufacturing of products we use everyday.

SOLUTION

Spearfish created an educational and entertaining short film of a young family that use ‘everyday’ products originating from four of earth’s materials: oil, rocks, metals (ore) and natural gas. The video shows the importance of mining and how these resources directly improves the quality of people’s lives.