OPERATING ENGINEERS 324
Capturing the heart of a 120-year-old brand
CHALLENGE
Discovering the brand’s soul
Operating Engineers 324 was established in 1896 and has passionately loyal members, nationally historical benchmarks and a great heritage but they were looking to evolve their brand experience. They approached Spearfish to help them discover and express their story in a way that resonated with all stakeholders.
SOLUTION
Building a brand with authenticity
As agency of record, we developed a comprehensive assessment and reinvention of the OE 324 brand that enabled the organization’s full range of stakeholders—members, public, business partners and legislators to see the OE 324 brand in a modern, human-centric new light. A bold, clean and straightforward design experience and narrative celebrates their proud history while driving member engagement internally while defining promotion, marketing, member environments, website and digital marketing, and exhibit experiences.
The new benchmark
Our innovative approach based on finding and articulating OE 324’s true brand story, began a positive trend for Operating Engineering organizations across North America.
OUR WORK INCLUDED
- Brand strategy
- Strategic narrative
- Architecture
- Visual identity
- Content strategy
- Website
- Marketing collateral
- Digital marketing
- Campaign activation
- Environmental branding
- Brand videos
“Being an authentic brand with a real story truly resonates with people.”
Products in your
everyday life
EXTRACTIVE INDUSTRIES
Capturing the heart of a 120-year-old brand
OPERATING ENGINEERS 324
Brand
identity
SIPERLOCK
Brand storytelling
OPERATING ENGINEERS 112
Conveyors and
Skilled Trades
GLFEA
The unique
ones
MITA
Making time
for the process
Brooklyn Lamb
Be transported
through music
InTRANSIT DETROIT
Brand Storytellers
